Turn Science Into Growth
Claims strategy, advisory, and content for wellness, metabolic, and beverage brands.
Turn Science Into Growth
Claims strategy, advisory, and content for wellness, metabolic, and beverage brands.
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I’m a growth advisor to wellness brands and the author of Keto Intermittent Fasting. I build a brand’s source of truth: one document with the science behind every claim and how to say it. Then I run advisory and content on top of it.
Results for Brands Like IQBAR, Levels & Splenda
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- A leading electrolyte brand grew from a startup to a 9-figure company. From 2019 to 2025, I built the science library that supplied its claims and content, substantiated the sodium formulation, and audited the claims alongside counsel.
- IQBAR increased organic traffic 255% while scaling into the 8-figure range. I designed and led its science content engine during its growth phase.
- Levels Health grew its email revenue by 70% after implementing the authority and lifecycle strategy I developed.
- Splenda hired my team for a science article system to build search demand for its natural sweeteners.
- Equip Foods and Ketone-IQ relied on me to lead the content systems that built authority in their categories.
Recent Clients
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Recent Clients
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Client Results & Testimonials
How I Help
Source of Truth Sprint
Your brand’s knowledge base. One document with the science behind every claim and how to say it (the claims playbook, the evidence, the brand standard). Your team pulls from it across all marketing areas. Twelve business days.
Claims Audit
Every claim on your packaging and site, line by line, rated green, yellow, or red with the reason. You find out what needs to come down before a retailer, a competitor, or a regulator finds it for you. One document plus a walkthrough.
Advisory
Ongoing judgment on top of the sprint. I pressure-test new formulations, review new claims before they publish, and refine the science story as products come to market. Two calls a month and async answers in one to two business days.
Content System
Science content built on the source of truth so every article says what’s defensible. My strategy and editorial oversight with my science writers drafting. Start with a pillar set or run it monthly.
Want to talk about working together? Drop a quick note and we’ll set up a call.
No spam or sales calls. Just a quick conversation to see if we’re a fit.
