Splenda
Splenda is an internationally-known brand that makes zero calorie sweeteners. Splenda Naturals is Splenda’s line of plant-based sweeteners made with stevia, monk fruit, and allulose.
Role: Content strategy and creation to establish Splenda as an authority in the wellness space.
Projects: My team is helping Splenda build traffic and trust by:
1) Planning and creating SEO-friendly educational content related to Splenda Naturals sweeteners — over 25 articles to date
2) Writing product description copy that resonates with health-conscious consumers
2) Lending strategic insights to increase organic traffic, brand appeal, and revenues in keto and other markets
Samples include:
Top 4 Keto Friendly Sweeteners to Use Instead of Sugar
