LMNT

LMNT helps people achieve better health through hydration with electrolyte drink mixes and beverages.

Role: Writer, advisor, strategist, in-house health expert

Projects: I supported science-backed content, copywriting, and strategy efforts at LMNT from 2019 onwards. Projects included:

• Educational blogs on hydration, heat acclimation, sweat sodium levels, and over 170 other articles.
• Landing pages for LMNT and LMNT affiliates
• Email campaigns
• Social media campaigns (strategy and writing support). The “Salt Awareness Week” campaign in early March 2020 garnered hundreds of thousands of views through influencer reposts.

Results: LMNT grew 5x and tripled traffic every year we worked together on their way to a $200m valuation.