Ketone-IQ

Ketone-IQ creates a ketone-based fuel that supports athletic and cognitive performance. 

Role

Growth Advisor & Science-Backed Content Strategist.

Engagement Overview

Ketone-IQ brought me in to refine their positioning and support growth through a science-backed content system. I work with the marketing team to shape how the brand communicates. The content system positions Ketone-IQ as a performance and cognitive support fuel.

What I Lead

• Content strategy and positioning
  Building a system that drives Ketone-IQ’s premium positioning for athletic and cognitive support.

• Content engine. Running a consistent production system across articles, social, and email.

• Compliance advisory. Ensuring the content system stays aligned with current FTC guidelines.
• Pillar development
  Leading long-form articles that anchor SEO, visibility, and brand authority.

Results

Ketone-IQ is early in the engagement, but the positioning work and content system are driving a clearer story around their supplement as a premium brain and athletic fuel. 

More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.

Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.