ARTICLES
GPT-4 Isn’t Ready To Replace Health Writers
This July, a client approached me with a question that would have seemed absurd a few years ago. He wanted to know if AI tools like ChatGPT could create hundreds of unique web pages related to metabolic health. This “programmatic SEO” approach has worked for companies...
Is AI Ready to Take Over Content Writing?
Over the holidays, my cousin demoed chatGPT for us. He had it write five fortune cookie messages that were slightly better than the fortunes that came with our sushi. It was my first encounter with the AI chatbot released in November by OpenAI. Exciting things were...
How To Attract The Keto Customer
The global keto market is projected to reach $14.75 billion by 2027. This is up from about $10 billion in 2020.[*] Keto keeps growing because more and more people want to lose weight, and a low-carb diet is a proven way to do so.[*] All this growth means the...
Marketing During The COVID-19 Crisis: 3 Tips for Health And Wellness Brands
Thanks to coronavirus, change is now occurring at a blistering pace. A good marketing strategy should help you keep pace with this change as you work to build deeper connections with your customers. Yet even as civilization wades...
How To Master SEO and Get More Traffic
Google's PageRank algorithm is so complex that even Google's employees don't fully understand how it works. But mastering this algorithm isn't the same as mastering search engine optimization (SEO). Take it from me. I'm no programmer, yet I have many SEO...
