Equip Foods

Equip Foods creates clean, real-food protein backed by nutrition science.

Role

Growth Advisor & Science-Backed Content Strategist.

Engagement Overview

Equip Foods brought me in to build their content strategy and drive growth through science-backed storytelling. I work directly with CEO Kieran Matthews to shape brand positioning and run a full content engine to build authority in the protein category.

What I Lead

• Content strategy
  Building a science-backed roadmap aligned with Equip’s positioning and growth goals.

• Pillar development
  Leading long-form articles that anchor SEO, education, and brand authority.

• Content engine
  Running a consistent production system across articles, social, and email.
• Founder advisory
  Working directly with Kieran on brand positioning and strategic direction.

Results

Equip is early in the engagement, but the new content engine and strategic support are setting a solid foundation for authority and long-term growth.

More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.

Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.