Good Idea

Good Idea makes a clinically-tested wellness drink shown to balance blood sugar and support metabolic health.

Role

Strategic advisor and creator of Good Idea’s science-backed content and email strategy.

Engagement Overview

I partnered with Good Idea to build a content and email foundation that communicated the science behind their metabolic health drink. My work supported their shift toward authority-driven messaging for health-savvy consumers.

What I Led

• Developed a strategic content plan
  Created a roadmap outlining pillar topics and science-backed angles to strengthen positioning.

• Designed and wrote the welcome email flow
  Built a brand-aligned sequence that improved new-customer engagement and retention.

• Created pillar content
  Produced research-driven pieces built for SEO, education, and repurposing across email and social.
• Provided ongoing strategic guidance

  Guided messaging and positioning around the brand’s science-based value proposition.

Results

My welcome flow outperformed the previous version across every metric:

• +33% unique opens

• +103% unique clicks

• +47% unique orders

• Generated $14k in revenue from a small 8.3k-recipient list

These results came from the mix of science-backed value and smart promotion I built into the flow.

More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.

Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.