Good Idea

Good Idea makes a clinically-tested wellness drink to balance metabolic health, reduce blood sugar, and support natural energy levels. 

Role: Strategist, advisor, and creator

Project: I created a content strategy, pillar content, and welcome email flow to help Good Idea’s harness their science-backed product to appeal to health-savvy consumers.

Results: My welcome email flow outperformed the prior flow by 33% (unique open %), 47% (unique order %), and 103% (unique click %) while generating over $14k in revenue from only 8.3k recipients. (See the note below from my contact.)