IQBAR

Role

Strategic advisor and lead driver of IQBAR’s content and authority strategy.

Engagement Overview

From 2022–2024, I partnered with founder Will Nitze to build IQBAR’s science-backed education engine. We started when the brand was at seven-figure sales and wrapped as it hit the eight-figure range.

My work nailed down IQBAR’s science messaging and educational footprint across channels.

What I Led

• Built IQBAR’s science-backed content system
  150+ research-driven articles that built the IQ Blog and anchored brand authority.

• Developed science messaging
  Clear positioning across protein quality, brain health, metabolic fitness, adaptogens, and low-carb science.

• Led long-term content strategy
  Planned and executed the editorial roadmap that fueled sustained traffic growth.

• Ran the IQ News newsletter
  Managed weekly educational emails for ~12 months to deepen trust and retention.

• Created repurposable content
  Articles engineered for use across email, social, SEO, and affiliate channels.

• Provided ongoing strategic guidance
  Supported brand positioning and authority development.

Results

Organic traffic grew 255% during our engagement.
Our content system drove higher authority and stronger brand search volume.

Selected Work

7 Science-Backed Ways to Improve Memory at Any Age
Evidence-based, consumer-friendly breakdown of memory support strategies. Clean, accessible writing without sacrificing scientific accuracy.
Read the article

What to Look for in a Low-Sugar Protein Bar
A no-nonsense guide to discerning true nutrition from marketing noise. Useful for any protein-bar brand.
Read the article

More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.

Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.