Levels Health

Levels Health uses CGM and app data to help people take control of their metabolic health.

Role

Strategic advisor.

Engagement Overview

In 2023, I advised Levels on its science narrative and email strategy. I built a practical roadmap the team used to sharpen messaging and concentrate on email as a primary growth channel.

What I Led

• Developed a value-based email strategy
  Created an approach centered on metabolic education and trust-building to deepen engagement and drive conversions.

• Delivered an editorial content roadmap
  Built a content calendar to reinforce science-first positioning and authority development.

• Provided strategic messaging guidance
  Helped refine the brand’s communication pillars to align product and education-based growth strategy.

Results

Levels increased email revenue by 70% in the second half of 2023. This lift followed the strategy I outlined and the team’s shift toward consistent email execution.

More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.

I help science-backed wellness brands turn science into growth.
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