LMNT

Role

Strategic advisor, science communicator, and lead architect of LMNT’s content and education system.

Engagement Overview

From 2019–2025, I partnered with LMNT through its earliest stages, helping shape its authority engine, “stay salty” narrative, and long-term content strategy. This work supported LMNT as it expanded into one of the fastest-growing wellness brands in the country.

What I Led

• Built LMNT’s science-backed education system (170+ science articles + core knowledge that anchored brand authority)

• Developed messaging across hydration, sodium science, and metabolic health

• Guided landing page and email strategy for LMNT and its affiliate network

• Shaped social and influencer campaigns, including “Salt Awareness Week,” which reached hundreds of thousands

• Provided ongoing strategic guidance across education and marketing alignment

Results

LMNT grew 5x and tripled traffic every year since 2019 on its way to a $200M valuation. My content and strategy work helped build the system behind that growth.

More Work
See how I help other wellness brands grow with clear strategy and high-performing content. View Projects.

Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.