LMNT
Role
Strategic advisor and key driver of LMNT’s content and education system.
Engagement Overview
From 2019–2025, I partnered with LMNT through its earliest stages, shaping its authority engine and early “stay salty” messaging. My work helped LMNT expand into one of the fastest-growing wellness brands in the country.
What I Led
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Built LMNT’s science-backed education system
170+ science articles and core knowledge that anchored LMNT’s authority engine. -
Developed core messaging
Clear positioning across hydration, sodium science, and metabolic health. - Led analysis to define LMNT’s compliance territory
Electrolyte science research on what the brand could say on packaging and in marketing. -
Guided landing page and email strategy
Strategic direction for LMNT’s internal team and affiliate network. -
Shaped social and influencer campaigns
Including “Salt Awareness Week,” which reached hundreds of thousands. -
Provided ongoing strategic guidance
Advised across education and brand authority development.
Results
LMNT grew 5x and tripled traffic every year since 2019 on its way to a $200M valuation. My content and strategy work helped build the system behind that growth.
Selected Work
WHO Sodium Guidelines Miss the Mark
Science-first breakdown of WHO’s sodium policy. Authoritative and aligned with LMNT’s core positioning.
Sparkling vs Still Water: Which Hydrates Better?
Engaging educational piece that blends practical guidance with hydration science.
More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.
Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.
