Munk Pack

Munk Pack makes low-sugar, gut-friendly protein bars for people who want clean fuel without the junk.

Role

Growth Advisor & Science-Backed Content Strategist

Engagement Overview

Munk Pack brought me in to build a growth and authority framework that sharpens positioning and creates a science-backed story across channels. I work directly with co-founder Tobias Glienke on strategy and messaging. We also collaborate on a content engine that supports SEO, email, and social.

What I Lead

• Growth direction
  Advising Toby on authority building and long-term strategy.

• Pillar development
  Leading long-form articles that anchor Munk Pack’s educational and SEO efforts.

• Content engine
  Running a consistent production system across articles, email, and social.
• Growth velocity plan
  Building a clear roadmap for omni-channel growth and customer education.

Results

The new growth plan and content engine are in place. They create a scalable foundation for authority and omni-channel growth.

More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.

Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, I’m happy to compare notes.