Splenda
Role
Content strategist and lead for Splenda’s science education program, focused on the Splenda Naturals line.
Engagement Overview
Splenda is a household name in zero-calorie sweeteners. Splenda Naturals is its plant-based line built on stevia, monk fruit and allulose. From 2022 to 2024 I worked with the brand team to establish Splenda as an authority in wellness. My team conceived and created content to earn search traffic and consumer trust in keto and low-sugar markets.
What I Led
- Science article system. Research-driven educational content on the Splenda Naturals sweeteners. Over 25 articles written by my credentialed team for the Splenda blog.
- Science messaging. Positioning on stevia, monk fruit and allulose for health-conscious consumers. Grounded in the research behind each ingredient.
- Product copy. Product description copy written for wellness buyers rather than general grocery shoppers.
- Strategic guidance. Direction on organic traffic, brand appeal and revenue opportunities in keto and adjacent markets.
Results
A library of science content for Splenda Naturals. Built for search and to create trust with keto and low-sugar shoppers.
Selected Work
- Top 4 Keto Friendly Sweeteners to Use Instead of Sugar. A practical guide for keto readers that positions Splenda Naturals against the alternatives.
- Everything You Need to Know About Allulose. An ingredient deep dive that explains the science in consumer terms.
- The Effects of Food and Drink on Stress. A broader wellness piece that builds authority beyond the product.
More Work
See how I help other wellness brands grow with science-backed strategy and high-performing content.
Let’s Talk
If you’re building a science-driven wellness brand and want to move faster, let’s chat.
