ARTICLES

The first time a client asked me about AI visibility, I mumbled something about an evolving landscape and briskly changed the topic. My answer was lame, but I wasn’t wrong.  The landscape has evolved to where AI visibility tops page rank as the primary goal of content...

The cardinal rule of business is to know your customers. For health and wellness brands, this means knowing your customers will soon be on anti-obesity meds — if they aren’t already — and adjusting your approach accordingly.  Goldman Sachs estimates 15 million...

  The consulting behemoth McKinsey recently published a report on the $1.8 trillion global wellness market. The report explored factors influencing buying behavior in 2024, including the yawn-worthy datum that consumers want health products that actually work.   Other...

This July, a client approached me with a question that would have seemed absurd a few years ago. He wanted to know if AI tools like ChatGPT could create hundreds of unique web pages related to metabolic health. This “programmatic SEO” approach has worked for companies...

The global keto market is projected to reach $14.75 billion by 2027. This is up from about $10 billion in 2020.[*]  Keto keeps growing because more and more people want to lose weight, and a low-carb diet is a proven way to do so.[*] All this growth means the...

Thanks to coronavirus, change is now occurring at a blistering pace. A good marketing strategy should help you keep pace with this change as you work to build deeper connections with your customers.       Yet even as civilization wades...

Google's PageRank algorithm is so complex that even Google's employees don't fully understand how it works. But mastering this algorithm isn't the same as mastering search engine optimization (SEO). Take it from me. I'm no programmer, yet I have many SEO...