by brianjstanton | Sep 17, 2025 | Uncategorized
Since I first published this in 2020, the fundamentals of effective wellness content haven’t changed. The stakes are just higher now. Google has stepped up its quality and authority filters for AI-generated summaries, but the foundations of search are the same. (More...
by brianjstanton | Aug 12, 2025 | Uncategorized
The FTC demands quality science to support health claims, and so do consumers. Communicating that science builds trust so your brand can grow like a woodchuck in a field of fresh clover. A little background… In 2024, the FTC enforced over $337 million in refunds to...
by brianjstanton | Aug 11, 2025 | Uncategorized
The cardinal rule of business is to know your customers. For health and wellness brands, this means knowing your customers will soon be on anti-obesity meds (if they aren’t already) and adjusting your approach accordingly. Goldman Sachs estimates 15 million Americans...
by brianjstanton | May 10, 2025 | Uncategorized
I popped more cacao nibs into my mouth and re-read the New York Times quote. Yes, CEO Mark Washington had used the term “quadrupled.” SuperGut did it by riding the GLP-1 wave. This gut health brand positioned itself as a credible alternative to GLP-1 drugs and grew...
by brianjstanton | Jan 29, 2025 | Uncategorized
If you sell natural products, we need to talk about your Gen Z marketing strategy. Two reasons why. First, people born between 1998 and 2012 are outpacing other generations in spending growth. Second, recent survey results suggest these tech-happy kiddos shop...
