by brianjstanton | Jan 29, 2025 | Uncategorized
If you sell natural products, we need to talk about your Gen Z marketing strategy. Two reasons why. First, people born between 1998 and 2012 are outpacing other generations in spending growth. Second, recent survey results suggest these tech-happy kiddos shop...
by brianjstanton | May 31, 2024 | Uncategorized
The consulting behemoth McKinsey recently published a report on the $1.8 trillion global wellness market. The report explored factors influencing buying behavior in 2024, including the yawn-worthy datum that consumers want health products that actually work. Other...
by brianjstanton | Sep 22, 2023 | Uncategorized
This July, a client approached me with a question that would have seemed absurd a few years ago. He wanted to know if AI tools like ChatGPT could create hundreds of unique web pages related to metabolic health. This “programmatic SEO” approach has worked for companies...
by brianjstanton | Dec 30, 2022 | Uncategorized
Over the holidays, my cousin demoed chatGPT for us. He had it write five fortune cookie messages that were slightly better than the fortunes that came with our sushi. It was my first encounter with the AI chatbot released in November by OpenAI. Exciting things were...
by brianjstanton | Mar 26, 2021 | Uncategorized
The global keto market is projected to reach $14.75 billion by 2027. This is up from about $10 billion in 2020.[*] Keto keeps growing because more and more people want to lose weight, and a low-carb diet is a proven way to do so.[*] All this growth means the...
by brianjstanton | Apr 23, 2020 | Uncategorized
Thanks to coronavirus, change is now occurring at a blistering pace. A good marketing strategy should help you keep pace with this change as you work to build deeper connections with your customers. Yet even as civilization wades...
