by brianjstanton | Aug 12, 2025 | Uncategorized
The FTC demands quality science to support health claims, and so do consumers. Communicating that science builds trust so your brand can grow like a woodchuck in a field of fresh clover. A little background… In 2024, the FTC enforced over $337 million in refunds to...
by brianjstanton | Aug 11, 2025 | Uncategorized
The cardinal rule of business is to know your customers. For health and wellness brands, this means knowing your customers will soon be on anti-obesity meds (if they aren’t already) and adjusting your approach accordingly. Goldman Sachs estimates 15 million Americans...
by brianjstanton | May 10, 2025 | Uncategorized
I popped more cacao nibs into my mouth and re-read the New York Times quote. Yes, CEO Mark Washington had used the term “quadrupled.” SuperGut did it by riding the GLP-1 wave. This gut health brand positioned itself as a credible alternative to GLP-1 drugs and grew...
by brianjstanton | Jan 29, 2025 | Uncategorized
If you sell natural products, we need to talk about your Gen Z marketing strategy. Two reasons why. First, people born between 1998 and 2012 are outpacing other generations in spending growth. Second, recent survey results suggest these tech-happy kiddos shop...
by brianjstanton | May 31, 2024 | Uncategorized
The consulting behemoth McKinsey recently published a report on the $1.8 trillion global wellness market. The report explored factors influencing buying behavior in 2024, including the yawn-worthy datum that consumers want health products that actually work. Other...
by brianjstanton | Sep 22, 2023 | Uncategorized
This July, a client approached me with a question that would have seemed absurd a few years ago. He wanted to know if AI tools like ChatGPT could create hundreds of unique web pages related to metabolic health. This “programmatic SEO” approach has worked for companies...
