by brianjstanton | Oct 14, 2025 | Uncategorized
The first time a client asked me about AI visibility, I mumbled something about an evolving landscape and briskly changed the topic. My answer was lame, but I wasn’t wrong. The landscape has evolved to where AI visibility tops page rank as the primary goal of content...
by brianjstanton | Jan 29, 2025 | Uncategorized
If you sell natural products, we need to talk about your Gen Z marketing strategy. Two reasons why. First, people born between 1998 and 2012 are outpacing other generations in spending growth. Second, recent survey results suggest these tech-happy kiddos shop...
by brianjstanton | Sep 11, 2024 | Uncategorized
The cardinal rule of business is to know your customers. For health and wellness brands, this means knowing your customers will soon be on anti-obesity meds — if they aren’t already — and adjusting your approach accordingly. Goldman Sachs estimates 15 million...
by brianjstanton | May 31, 2024 | Uncategorized
The consulting behemoth McKinsey recently published a report on the $1.8 trillion global wellness market. The report explored factors influencing buying behavior in 2024, including the yawn-worthy datum that consumers want health products that actually work. Other...
by brianjstanton | Sep 22, 2023 | Uncategorized
This July, a client approached me with a question that would have seemed absurd a few years ago. He wanted to know if AI tools like ChatGPT could create hundreds of unique web pages related to metabolic health. This “programmatic SEO” approach has worked for companies...
