by brianjstanton | Dec 10, 2025 | Uncategorized
The last founder I spoke with mentioned “authority” 27 times in 30 minutes. His supplement company was winning on Amazon, but desperately needed to grow off the platform. This founder got it. He needed deep brand trust to send the right market signals and...
by brianjstanton | Oct 14, 2025 | Uncategorized
The first time a client asked me about AI visibility, I mumbled something about an evolving landscape and briskly changed the topic. My answer was suboptimal, but I wasn’t wrong. The landscape has evolved to where AI visibility tops page rank as the primary goal of...
by brianjstanton | Sep 17, 2025 | Uncategorized
Since I first published this in 2020, the fundamentals of effective wellness content haven’t changed. The stakes are just higher now. Google has stepped up its quality and authority filters for AI-generated summaries, but the foundations of search are the same. (More...
by brianjstanton | Aug 12, 2025 | Uncategorized
The FTC demands quality science to support health claims, and so do consumers. Communicating that science builds trust so your brand can grow like a woodchuck in a field of fresh clover. A little background… In 2023, the FTC enforced $330 million in refunds to U.S....
by brianjstanton | Aug 11, 2025 | Uncategorized
The cardinal rule of business is to know your customers. For health and wellness brands, this means knowing your customers will soon be on anti-obesity meds (if they aren’t already) and adjusting your approach accordingly. Goldman Sachs estimates 15 million Americans...
by brianjstanton | May 10, 2025 | Uncategorized
I popped more cacao nibs into my mouth and re-read the New York Times quote. Yes, CEO Mark Washington had used the term “quadrupled.” SuperGut did it by riding the GLP-1 wave. This gut health brand positioned itself as a credible alternative to GLP-1 drugs and grew...
