by brianjstanton | Jun 27, 2024
IQBAR Role Strategic advisor and lead driver of IQBAR’s content and authority strategy. Engagement Overview From 2022–2024, I partnered with founder Will Nitze to build IQBAR’s science-backed education engine. We started when the brand was at seven-figure sales and...
by brianjstanton | Nov 19, 2025
Equip Foods Equip Foods creates clean, real-food protein backed by nutrition science. Role Growth Advisor & Science-Backed Content Strategist. Engagement Overview Equip Foods brought me in to build their content strategy and drive growth through science-backed...
by brianjstanton | Jun 27, 2024
Good Idea Good Idea makes a clinically-tested wellness drink shown to balance blood sugar and support metabolic health. Role Strategic advisor and creator of Good Idea’s science-backed content and email strategy. Engagement Overview I partnered with Good Idea to build...
by brianjstanton | Apr 13, 2026
Ketone-IQ Ketone-IQ creates a ketone-based fuel that supports athletic and cognitive performance. Role Growth Advisor & Science-Backed Content Strategist. Engagement Overview Ketone-IQ brought me in to refine their positioning and support growth through a...
by brianjstanton | Jun 26, 2024
Levels Health Levels Health uses CGM and app data to help people take control of their metabolic health. Role Strategic advisor. Engagement Overview In 2023, I advised Levels on its science narrative and email strategy. I built a practical roadmap the team used to...
